5 Ways to Get Your Hotel Listed in ChatGPT Responses in 2026

Introduction - Ways to Feature Your Hotel Listed in ChatGPT Responses

Imagine a potential guest sitting at their kitchen table. Ten years ago, they would have opened a laptop and typed "Hotels in Austin" into Google. 

Today? They open ChatGPT on their phone and type: "Plan a romantic weekend in Austin for under $500 a night with a great pool." 

They don’t want a list of blue links. They want an answer. They want ChatGPT to say, "You should stay at The Austin Hotel." 

If ChatGPT doesn't know your hotel exists—or if it recommends your competitor instead—you are losing money. We call this Generative Engine Optimization (GEO). It sounds complicated, but it’s just about making sure your hotel’s information is clean, clear, and easy for robots to read. 

As we look toward 2026, here are five simple, non-technical steps to ensure your hotel is the one ChatGPT recommends. 

1. Perfect Your "Digital ID Card" (Google Business Profile) 

Think of ChatGPT as a student who is taking a big test. Where does it get its answers? It cheats. It looks at Google. 

The most important source of information for AI is your Google Business Profile. This is the box that appears on the right side of Google search with your map, address, and hours. 

If your Google profile is messy, outdated, or empty, ChatGPT will assume your hotel is messy or closed. 

The Simple Fix: 

• Claim your listing: Make sure you have verified ownership of your hotel’s listing on Google. 

• Fill in every blank: Don't skip the "Amenities" section. If you have a gym, check the box. If you have a pool, check the box. 

• Keep it fresh: Upload new photos of your rooms and lobby every few months. This tells the AI, "We are active and open for business." 
  

When your Google profile is perfect, ChatGPT trusts you more. 

2. Answer the Questions Guests Actually Ask 

Hotel websites are often guilty of using "fancy" words. You might write: "We offer unparalleled aqueous relaxation facilities." 

A human knows that means "a pool." But an AI might get confused. 

To get listed in ChatGPT, you need to write content on your website that sounds like a normal conversation. You need to answer the specific questions guests ask you at the front desk every single day. 

The Simple Fix: 

• Create a "Frequently Asked Questions" page on your website. 

• Use plain English. Instead of "Aqueous Facilities," write "Outdoor Heated Pool." 

• Answer questions like: 

• "Is breakfast included?" 

• "Do you allow dogs?" 

• "Is there parking?" 

• "How far are you from the beach?" 
  

ChatGPT scans the internet for answers to these questions. If your website has the clearest, simplest answer, the AI will quote you. 

3. Use Smart Chatbots to Organize Your Data 

You might be thinking, "I don't have time to rewrite my whole website." That’s okay. You can use technology to do the heavy lifting for you. 

Many hotels now use AI chatbots to talk to guests on their website. These aren't just for answering guests; they help organize your hotel's information so Google and ChatGPT can find it. 

When you use a smart system, it structures your data automatically. It ensures that when a robot reads your site, it sees "Free Wi-Fi" clearly listed under amenities, rather than buried in a paragraph of text. 

The Simple Fix: 

• If you don't have a chatbot yet, consider investing in one. It helps you capture bookings and improves your SEO. 

• If you aren't sure which one to pick, read our guide on how to choose the best AI chatbot for hotel communication. It breaks down how to pick a tool that fits your hotel's size and budget. 

4. Encourage "Specific" Reviews 

We all know reviews are important. But for ChatGPT, what people say is just as important as how many stars you have. 

ChatGPT reads reviews to understand what makes your hotel special. If a guest writes, "It was good," the AI learns nothing. If a guest writes, "The breakfast buffet was amazing and the bed was so soft," the AI learns two things: Great Food and Comfort. 

The Simple Fix: 

• Encourage guests to be specific in their reviews. 

• When you reply to reviews, use keywords. If someone mentions your great concierge, reply with, "We are so glad you loved our concierge service!" 

• This repetition helps drill into the A0049's "brain" that your hotel is the place to go for great service. 
  

5. Modernize with Voice Technology 

By 2026, many travelers won't be typing into a phone; they will be talking to their car or their smart speaker. "Hey Siri, book a room at a nice hotel in Miami." 

To be part of that conversation, your hotel needs to be "voice ready." This doesn't mean you need robots walking around your lobby (though that helps!). It means your systems need to be modern enough to talk to other systems. 

Hotels that use modern AI tools send a signal to the big tech companies (like Google and OpenAI) that they are forward-thinking. 

The Simple Fix: 

• Consider using AI voice assistants for your front desk or guest rooms. 

• This streamlines your operations and makes you look like a high-tech property. 

• As we discussed in our article on the benefits of AI voice assistants in hospitality, adopting this tech doesn't just make your staff's life easier—it puts your hotel on the map as a destination that understands the future. 
  

The Secret Weapon: Predicting What Guests Want from hotel 

Finally, the best way to get ChatGPT to recommend you is to be the hotel that gives guests exactly what they didn't even know they wanted yet. 

AI is getting very good at predicting human behavior. It knows that if someone books a flight to Paris, they will need a hotel in Paris next. If your hotel is integrated into systems that predict these needs, you become the obvious choice. 

You don't need to be a computer scientist to do this. You just need to understand that the goal is to remove friction. 

As we explored in our post about how conversational AI predicts guest needs before they ask, the technology is here to help you anticipate guest questions. By adopting this mindset, you aren't just optimizing for a robot; you are building a better experience for your human guests. 

The Bottom Line 

Getting your hotel listed in ChatGPT isn't about hacking a computer. It's about clarity. 

1. Keep your Google info updated. 

2. Write clearly on your website. 

3. Get specific reviews. 

4. Use modern tools to organize your data. 
   

If you do these five things, you won't just be found on Google. You'll be the answer in everyone's pocket.