Myma AI Showcases Hospitality Innovation at HORECFEX Vietnam 2025

Danang, Vietnam – August 26, 2025 – The hospitality industry is undergoing a digital transformation, and at this year’s HORECFEX Vietnam 2025, all eyes were on Myma AI, a rising technology player redefining how hotels connect with their guests. 

Hosted in Danang from August 26–27, 2025, the annual exhibition and forum brought together global hoteliers, property managers, and technology providers to explore how artificial intelligence and digital business solutions are shaping the future of hospitality. 

A Bigger, Smarter HORECFEX 

Now in its latest edition, HORECFEX Vietnam has grown significantly since last year’s event, which drew more than 2,500 attendees, 50 exhibitors, and 55 expert speakers.

The 2025 forum expanded to 200 exhibition booths, reflecting the sector’s strong appetite for innovation. 

This year’s spotlight was firmly on AI-driven solutions, digital transformation, and sustainable development—themes that align closely with Myma AI’s mission to modernize hotel operations and enhance the guest experience. 

Myma AI at the Tech Zone 

Inside the buzzing Tech Zone showcase, Myma AI attracted steady crowds of industry professionals eager to experience its AI-powered hospitality platform. 

The company demonstrated how its technology can: 

• Boost direct bookings by engaging guests more effectively. 

• Streamline hotel operations with smarter communications. 

• Personalize experiences through AI-driven guest insights. 
  

Visitors at the booth participated in live demonstrations, gaining a hands-on look at how AI can reduce reliance on online travel agencies (OTAs) and help hotels improve profitability. 

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Redefining Hospitality Efficiency 

Speaking at the event, Myma AI representatives highlighted the urgent need for digital tools in today’s competitive market. Many hotels are struggling with high OTA commissions, staffing challenges, and increasing guest expectations. 

Myma AI’s solutions address these pain points by providing: 

• Automated communication tools to cut down on repetitive tasks. 

• Predictive analytics to anticipate guest needs. 

• Sustainable resource optimization that supports greener hospitality practices. 
  

By integrating these tools, hotels can deliver seamless guest journeys, from booking to checkout, while improving operational efficiency. 

Industry Buzz and Future Prospects 

The response at HORECFEX was overwhelmingly positive. Hoteliers and property managers praised Myma AI’s user-friendly design and real-world applications, seeing it as a practical solution to modern challenges. 

Beyond showcasing technology, the event also opened doors for new partnerships and collaborations, as Myma AI connected with regional hospitality leaders eager to adopt AI solutions in their properties. 

Looking ahead, the company aims to expand its footprint across Southeast Asia’s booming hospitality sector, where AI adoption is expected to accelerate in the coming years. 

A Vision for the Future of Hospitality 

As HORECFEX Vietnam continues to cement its status as a leading hospitality innovation hub, Myma AI’s participation underscores the industry’s shift toward AI-driven, sustainable, and guest-focused experiences. 

For hoteliers, the message is clear: technology is no longer optional—it’s essential. And with Myma AI at the forefront, the future of hospitality looks smarter, greener, and more profitable.